Craftoberfest – formerly known as the Northeast Wisconsin Craft Beer Festival

Introducing Craftoberfest, presented by Festival Foods! We’ve rebranded the Northeast Wisconsin Craft Beer Festival to include a large variety of craft wine and spirits! Just when you thought this awesome event couldn’t get any better, now you can walk the bourbon trail, visit wine country and still try over 200 craft beers!! Unlimited sampling for all, but First Call ticket holders also get early entry along with special pours of all types of craft beverages! First Call tickets are limited, so buy in advance. Must be 21+ to attend, including Designated Drivers. This event will take place on the Resch Expo Outdoor Plaza, unless inclement weather forces us to move the party inside. More than 200 craft beverages will be available for sampling at Craftoberfest, presented by Festival Foods, Saturday, October 9 from 3 p.m. – 6 p.m. at the Resch Expo. Craft beverage enthusiasts will receive a sampling glass and have access to unlimited samples. After selling out last year, a limited number of the popular First Call tickets will be available for those who want to get one-hour early access at 2 p.m. to sampling. First Call tickets include a full-size commemorative glass. Pins and firkins from numerous breweries, special distilled spirts as well as specialty wines will be available for unique tasting experiences.

Average Attendance: 1500 and Growing!

Attendee Age

18-24: 12%

25-34: 37%

35-44: 23%

45-54: 15%

55-64: 10%

65+: 3%

Attendee Gender

Male: 55%

Female: 45%


Brown County: 47%

Fox Cities: 18%

Out of Area: 35%

Exhibitor Info

Floor Plans